Job Description

Location: Kuala Lumpur, Malaysia

Role: Product Marketing Manager

Mode: Full-time

About Respond.io

Founded in Hong Kong in early 2017, Respond.io is a Messaging CRM that provides businesses with the tools needed to chat with customers across several messaging apps.

Role Description

We are looking for a talented Product Marketing Manager to join our team at Respond.io. We are a company working to pivot it’s brand from a scrappy young start-up to a mature software provider for businesses that need extensive external instant messaging tools for marketing, sales & support.

To start with, you’ll be working closely with the Chief Operating Officer to create a comprehensive set of global brand messaging and apply these concepts across use case, vertical & solution landing pages. You will have our designers and our webmaster as support. Moving forward the correct candidate will have the opportunity to lead brand & product messaging for the whole organization.

Responsibilities:

  • Continually review the evolution of messaging in our product segment across competitors and industry groups, adjusting our messaging if necessary
  • Define the positioning and messaging for our product and it’s use cases, including differentiated value propositions
  • Partner closely with sales & customer success teams to refine our narrative via ongoing customer feedback
  • Develop a deep understanding of the needs of our customers, including persona development and use case definitions
  • Operate as the content lead for website home page, landing pages & other key pages

Qualifications:

  • 3+ years of B2B SaaS Marketing experience preferred
  • Bachelor degree or Master degree in communications, marketing, art, or related discipline preferred
  • Ability to communicate data and results effectively with stakeholders across the marketing, product, and sales organization
  • Experience with Analytics platforms like Google Analytics, Google Search Console, etc
  • Experience in working with Webflow or other website content builders an asset
  • Nimble and agile team player with the ability to thrive in a fast-paced startup environment.

Here’s what’s in for you

  • You will become part of an amazing culture with smart teammates who actually care
  • You will grow more here than you would anywhere else, that is a promise
  • Pizza parties, birthday cakes, social events (Laser tag, go-cart, paintball), you'll always be looking forward to it!
  • Beer O'Clock on Fridays? Naah, we have it every day!
  • Are you a PlayStation fan? It gets fun when you get to beat your colleague on a FIFA game at the office!
  • You'll get to experience a very competitive compensation
  • You'll be covered exclusively on one of the highest medical and dental insurance especially for you
  • Unlimited snacks in our specially dedicated snack room. Oreos, KitKats, Gummy Bears, Chips, Biscuits, Nuts, Snickers ... you name it, we have it.
  • You'll be entitled to stock options with terms and condition
  • Flexible working environment and working hours